One Year for Earth (1y4e) is an open resource and elective program that helps people explore the many facets of sustainability. The brand’s mission is to answer the question ‘What can we do in one year to fight climate change?’

• Education: Show how sustainability can become a common value for all aspects of life and aid in understanding and applying short- and long-term best practices

• Action: Help users reduce/regulate emissions and waste, save money, and increase their health and well-being

• Community Building: Inspire agents of change to transform communities to net zero emissions and influence aggregate behavior norms

Driven by an intent for impact, 1y4e hosts a platform and sends weekly reminder emails featuring information guiding subscribers to take sustainable action:

• Educational blog posts

• Seasonal food recommendations

• Quiz questions

To accelerate growth, the team was interested in exploring unique customer personas and refining the market gap 1y4e can fill. To do so, deep market research and competitive analyses were required to inform the path forward into customer discovery.

After conducting market research and developing a collaborative strategy with the founding team, I supported them to move forward in earnest with refining a list of prospective contacts and crafting pitch bundles.